Client: ADCI
role: motion graphic designer, ART DIRECTOR
year: 2025
CREDITS
production agency: SINCROMIE
Creative Director: ANTONIO SORACI
Animation & ANIMATION: Lorenzo Colamonico
PROJECT MANAGER: CATERINA MITTIGA
In 2025, I created the opening video for the prestigious advertising creativity competition “Giovani Leoni”, organized by ADCI (Art Directors Club Italia).
Winning this competition grants a spot in the international Cannes Lions competition.
Starting from the shapes of the logo, I created an animation inspired by ancient cave paintings, in order to depict the world of the savannah in an original and slightly mystical way. The result is a logo reveal that tells the story and conveys the imagery behind the competition, reinvented in an original way each year.

